Leader

As the creative force behind Starbucks’ License Store U.S. portfolio, I led with vision, strategy, and a deep commitment to design excellence. I guided multidisciplinary teams and shaped brand presence across diverse sectors—including Hospitality, Healthcare, Higher Education, Grocery, Business & Industry, and Travel.

In my role leading the Licensed Design team in Seattle, I oversaw the design and approval of 960 new cafés and 480 renovations over seven years. Each store was crafted to elevate the Starbucks experience while adapting to its unique context—resulting in a portfolio that was both expansive and inspiring.

Under my leadership, the Licensed Store studio produced some of the most compelling and culturally resonant Starbucks stores in the U.S., blending brand integrity with local relevance and architectural storytelling.